
churnward.com
SaaS Revenue Recovery Tool
ChurnWard helps protect SaaS subscription revenue with automated dunning, expiring card alerts, win-back campaigns, and recovery analytics.

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High
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About tool
ChurnWard is a revenue-recovery platform for SaaS and subscriptions that helps reduce involuntary churn caused by failed payments. It automates recovery the moment a payment fails and also helps prevent failures by notifying customers before their card expires.
The platform combines dunning email flows with smart retry timing, configurable escalation, and automatic stopping when payment succeeds. You can also run proactive expiring card alerts (including branded emails and a dashboard view of upcoming expirations) to lower the number of failed payment events.
Beyond recovery, ChurnWard includes unified revenue analytics (MRR, churn rate, and recovery performance in one dashboard) and subscription win-back campaigns to re-engage customers after they cancel. It supports Stripe and Dodo Payments at launch, with additional processors planned.
What does dunning do in ChurnWard?
Dunning automates recovery when a payment fails by sending timed emails that prompt customers to update their payment method, helping prevent involuntary churn.
How does ChurnWard handle expiring cards?
It detects cards expiring within 30 days and sends branded expiring card alerts, including a direct link for customers to update their payment details. You can also view upcoming expirations in the dashboard.
Is ChurnWard limited to failed payments, or does it help with churned subscriptions too?
It does both. Dunning focuses on active subscribers with failed payments, while win-back targets customers who already canceled with targeted offers to resubscribe.
Which payment processors are supported?
ChurnWard supports Stripe and Dodo Payments at launch, with Paddle and other processors planned.
Can I customize the recovery and win-back emails?
You can edit the subject line, message, and timing for the built-in recovery and win-back flows. Full template editing and custom flows are planned for later.
Does ChurnWard send emails to customers who opt out?
No. Each email includes a one-click opt-out link, and preferences are respected immediately so opted-out contacts aren’t sent future emails.